Optimizing-for-voice-search-to-reach-prospects

Just when you thought to optimize your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once you were almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Siri, Google Now, and Cortana are just the start. We live in a modern time where everyone is connected. The dark days of venturing out to rent a Blockbuster movie are over – and so it can be said about desktop vs. mobile phones. Staying connected while on the go has become the norm and digital companies are expected to change with the times. According to Search Engine Journal, “Voice search has become popular in recent years. As of the end of 2014, 55% of US teens and 41% of adults used it more than twice a day…It shouldn’t be a surprise, then, that more than half of queries will be voice search by 2020.”

What is voice search? 

What Is Voice Search and How To Optimize 

What is Voice Search?

Optimizing for voice recognition should be a part of your ongoing SEO plan when understanding how a user may come across your listing. It’s a simple process when you’re initially structuring your website’s landing pages for both SEO (and PPC). Following the RankBrain update, Google has become much more effective at recognizing and (I’ll use this word loosely) “understanding”  longer, more complex search queries.

Optimize Your Local Listings

Voice Search Recognition

Use location-based keyword identifiers in your on-page SEO strategy. Make sure to use long tail keywords in combination with your institute. For example, if your school offers Cosmetology programs in a very specific state or region, it would be a good idea to optimize for keywords such as “cosmetology programs in XYZ.” You can also use phrases such as “Cosmetology schools near me.”

Think About Speech Patterns

What is Voice Search? Optimizing to Reach Today's Prospects

We often take for granted how far Google has come in terms of updating their algorithms based on UX alone. Google’s end goal? To give the searcher the most accurate, up-to-date information in real time. If the majority of the way people are searching is through voice-recognition software (think Siri, Alexa)… it won’t be long before Google prioritizes long-tail keywords as a major rank-factor. It’s already arguable that keywords and buzzwords that are highly competitive will begin to lose their importance. What will become prevalent, however, is the use of casual phrases and terms. For example, you could optimize for a phrase such as, “Where can I find the best Cosmetology schools in XYZ…” Including words like “best, great rating..” will help with moving your position in the SERPs.

Evaluate Your Pages

Understanding your user through Google Analytics’ Behavior Flow feature can help you understand a visitor’s behavior on your site and help you identify areas of opportunity. You should ask, “Can visitors quickly get the gist and immediately understand what the page is about? Do you have all the news that fits? Relevant information must be displayed at the top of the page or you won’t hold the user’s attention.

Did you enjoy today’s blog post? Are you interested in finding out more information about how Edufficient can help increase your marketing efforts?

Happy Marketing! 

Comments

  1. While we are definitely experiencing some changes in our SEO strategies, we are taking it as a learning experience and rolling with the punches. I believe that optimizing for voice search will only become easier as we are able to obtain more data about how people are specifically using voice search options.

    1. Hi Adrienne,

      Agreed! While optimizing for voice search is evolving, as SEO professionals, so are we!

      Finding new ways to reach our clients’ user base is just the tip of the iceberg. We’re certainly eager to see what the mobile index has in store for us, and more importantly, how we can learn from it!

      Thanks for taking the time to comment!

      -R

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