The student journey isn’t an easy one, and that’s why guiding them through the process, step by step, can change the way a prospect feels…
How Ringless Direct To Voicemail Technology Can Help Boost Your Enrollments (Quickly and Affordably)
Edufficient did a case study on a recent campaign using Ringless Voicemail technology. The client shared a list of leads that had been deemed "inactive."…
Those of us in the daily trenches of paid advertising can agree on a lot of the same things; we want lower CPC's, more user…
7 Costly Paid Search Management Campaign Mistakes in Higher Education Has your paid search management campaign performance bottomed out when looking at your Higher Education…
Lead nurturing is a marketing term that works to develop relationships with potential students through every step of the recruitment funnel. Lead Nurturing has proven…
Since early May Google has been quickly rolling out new Ad Rank thresholds. These threshold changes can have a serious impact on accounts CPC’s and…
In our industry of content marketing in higher education, we have to ask ourselves: What do you want to achieve with content marketing? You have…
As a potential client, you may be asking yourself, what sets Edufficient apart from just any marketing agency? Not every agency measures performance the way…
In today’s marketing climate, there are multiple marketing and enrollment channels (social, digital, print, and more) that demand your attention as an enrollment specialist. Each…
Just when you thought to optimize your website for search on desktop browsers was becoming tough, then comes optimizing your website for mobile search. Once…