In today’s marketing climate, there are multiple marketing and enrollment channels (social, digital, print, and more) that demand your attention as an enrollment specialist. Each channel has to be addressed to ensure there is proper tracking, appealing content, prospect conversion, and ultimately get your prospective students to enroll. However, while those channels are important for overall success; there are multiple steps and processes involved in each channel that take your time away from the overall marketing and enrollment strategy of your institution. The average enrollment marketer does not have the time to manually track, evaluate, and engage every single lead that comes in, while still being able to implement the overall marketing strategy.
The short answer is Marketing Automation.
The slightly longer answer is that with automated marketing solutions, you can take regular everyday marketing tasks and have them done automatically. For example, let’s say you wanted to be able to identify prospective students, by the program of interest, and then make sure that if they visited a particular website page they would receive an email communicating what you want to say when you reach out to that person. With automated marketing solutions, you can set tasks and workflows, that will automatically do exactly what was described and you will not have had to put any more time in then to write the initial email and set up the task.
What’s in it for you?
In addition to the situation described above, there are three main reasons why you want to embrace email automated marketing solutions. What exactly does marketing automation do? According to Hubspot, “Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.”
- Reach students earlier in the decision-making process
- Your competition
- More efficient use of resources and time
Setting up your marketing automation efforts will allow you to reach prospective students based off of actions they take. This means you will reach them at the time that is right for that student, which will translate to a better conversion rate. In addition, your competition is trying to reach the same prospective students that you are. For your school to have the edge, you will need to reach that student either first, with better communication, or generate higher engagement. Marketing automation lets you do all three. As mentioned above, marketing automation lets your admissions team have the day to day or very detailed tasks automatically done so that your team can spend time doing the two things you do best:
- Have a sound and coherent message/strategy from your school
- Convert those prospective students into students
If your school is ready to grow your enrollment at a highly engaged level, while focusing on your overall strategy, then sign up for marketing automation today!