SEO
SEO: Quality Content is King in Higher Education
The student journey isn’t an easy one, and that’s why guiding them through the process, step by step, can change …
PPC
7 Costly PPC Mistakes in Higher Education
7 Costly Paid Search Management Campaign Mistakes in Higher Education Has your paid search management campaign performance bottomed out when …
Social Media
5 Ways Schools Can Improve CTR’s Using Facebook Ads…
Those of us in the daily trenches of paid advertising can agree on a lot of the same things; we …
Lead Nurturing
How to Market To Prospect’s Using Lead Nurturing Tactics in Higher Education
Lead nurturing is a marketing term that works to develop relationships with potential students through every step of the recruitment funnel. Lead Nurturing has proven…
Why Automated Marketing Solutions are the Future of Higher Education Marketing
In today’s marketing climate, there are multiple marketing and enrollment channels (social, digital, print, and more) that demand your attention as an enrollment specialist. Each…
5 Lead Nurturing Strategies You Probably Aren’t Using
If you’re a marketer in the Higher Education space, you’re likely asking yourself about your overall digital strategy. So what does it look like to…
